Segments

Build and save reusable customer segments
Test mode
TEST Safety rail applied automatically: is_test_recipient = TRUE. You will only see test accounts.

Dormant wholesale · Iberia

unsaved draft
editing
Customer attributes
SAFETY WhatsApp + mobile + test auto-applied
ACTIVE is true ×
COUNTRY in Spain · Portugal ×
Order behavior
LAST ORDER more than 60 days ago ×
SPENT LAST 365 DAYS at least €500 ×
Products
PURCHASED BRAND any of LELO · FUN FACTORY · CALEXOTICS ×
+ Add filter
Customer type
Sales manager
Total outstanding debt
Has unpaid invoices
Has NOT purchased category
Average order value
Matching customers
1
test recipient reachable via WhatsApp
Total in database36,059
Active10,933
WhatsApp reachable10,447
Test recipients only1
Preview (1 of 1)
Cerotec Estudios S.L.ES · 653557…

Message templates

winback_discount
ES · used 14 Apr · 3 campaigns
editing
new_arrivals_spring
ES · used 2 Apr
payment_reminder_friendly
ES · used 28 Mar
order_followup_satisfaction
ES · used 19 Mar
winback_discount_pt
PT · draft
draft
product_launch_generic
ES · used 8 Feb · 4 campaigns

winback_discount

Spanish · 154 characters · 1 WhatsApp message
Template body
Hola {{name}}, te echamos de menos en Dreamlove. Tu última compra fue el {{last_order_date}}. Disfruta un {{discount}} con el código {{promo_code}}.
{{name}} {{last_order_date}} {{total_spent}} {{discount}} {{promo_code}} + custom
Live preview — Cerotec Estudios S.L.
Opt-out footer (“Responde BAJA para darte de baja”) appended automatically on send.

Spring win-back · 5% discount

Draft
Segment
Dormant wholesale — Iberia · 1 test recipient
Template
winback_discount · Spanish
Campaign variables
{{discount}}
5%
{{promo_code}}
VUELVE5
Schedule
Mon 28 Apr · 10:00 CEST
Safe pace — 200/hour
Recipients (test mode)1
Estimated send time< 1 minute
CostIncluded (Wazend flat rate)
RGPD consent✓ On file (contract)
Quiet hours 22:00–09:00✓ Respected
Opt-out footer✓ Auto-appended

Live preview

Rendered with real customer data
Cerotec Estudios S.L.
→ sent to +34 653 557 …
All 18
Scheduled 2
Sending 1
Sent 14
Draft 1
Easter flash sale · 10% off lubricants
Pharmacies Iberia · product_launch_generic
Progress
287 / 462 sent
Live stats
164 read · 12 replied
3 orders · €418
sending
Spring win-back · 5% discount
Dormant wholesale — Iberia · winback_discount · TEST
Scheduled
Mon 28 Apr
10:00 CEST
Recipients
1 test
< 1 minute
scheduled
New arrivals — Abril
VIP customers · new_arrivals_spring
Sent
2 Apr · 10:00
22 days ago
Revenue attributed
€8,420
54 orders · 18.2% conv
sent
Recordatorio pago facturas · Marzo
Facturas vencidas > 15d · payment_reminder_friendly
Sent
28 Mar · 11:00
27 days ago
Payments received
€14,280
31 of 47 invoices
sent
Summer launch — lingerie
— · — · missing template
draft

New arrivals — Abril

sent 2 Apr · 22 days elapsed
sent
Delivered
296
98.3% of 301
Read
234
79.0%
Replied
78
26.3%
Revenue attributed
€8,420
54 orders · 18.2% conversion

Funnel

28-day attribution window
Sent · 301
Delivered · 296
Read · 234
Replied · 78
Ordered · 54
Top replies · auto-clustered by LLM
"Quiero hacer el pedido ahora" · direct buying intent 41
Questions about new products (LELO, LEG AVENUE) 18
Asking for catalog PDF 11
"Dame de baja" · auto-opted-out 3
Other / off-topic 5
Post-campaign brief — written by Pulse
The new-arrivals drop converted at 18.2%, with pharmacies leading the response.

Your Abril campaign reached 296 of 301 customers and generated €8,420 in attributed revenue from 54 orders placed within the 28-day window. The strongest responder cohort was pharmacy wholesalers (conversion 24.1%), followed by erotic retail (14.8%). The LELO HEX condoms and the LEG AVENUE mesh set drove 71% of the attributed orders.

The 3 opt-outs were customers with no prior purchase in the last 6 months — no commercial impact. Recommend: build a pharmacy-specific segment for the next launch; you can grow reach by ~3.2× without losing conversion quality.